The Finnish Heart Association annually raises some EUR 200,000 – 300,000 in donations from consumers. The biggest campaigns are the Christmas campaign and the spring campaign which coincides with the Sydänviikko Heart Week. The aim is to keep the campaign costs reasonable, that is at 35 per cent of the revenue from campaigns as specified by the collection permit from the police authorities.
In addition to these campaigns, the Heart Association arranges a lottery raffle. The raffle draw generates EUR 600,000 – 800,000, out of which the prizes and the cost of arranging the raffle are paid. The annual net revenue of the raffle is some EUR 250,000.
Both campaigns and the raffle are held with permission from the police.
In accordance with its police permits, the Finnish Heart Association uses the revenues from its fundraising work to fund volunteer activities, to promote heart health for its members, for people at risk of heart disease and the general population, and through activities that contribute to the prevention of heart disease as well as research that supports these aims. The funds are allocated according to the activity programmes as outlined in the Association’s annual and project plans.
For instance, in 2016 funds were used, among other things, for:
- Various information and communication efforts and campaigns towards people with heart disease as well as the general population
- Measuring and counselling activities which help people to identify their risk factors for heart disease (high cholesterol and blood pressure).
- Supporting member organisations in arranging various physical exercise programmes.
- Expert services regarding heart health for consumers (such as lectures and ask-the-expert services online)
- Meetings and peer group support for people with rare heart conditions.
Results from the activities of the Association include:
- People’s increased awareness of heart disease and factors that contribute to cardiovascular diseases.
- People who have become ill and their friends and family are given accurate information about the disease. In 2016, more than a million people accessed the Sydän.fi online service. Our experts personally answered the health/illness-related questions of thousands of consumers.
- By measuring levels of blood pressure and cholesterol more than 40,000 people were reached. Of them more than half were found to have heightened risk factors and were given information and tips on how to counteract the risks and lessen the risk of disease.
- Some 10,000 people regularly exercised with the Heart Community in Finland.
- Permit number RA/2017/630 for raffles (Tavara-arpajaisten toimeenpanon lupanumero)
- Collection permit is valid from August 14, 2017, through January 31, 2018
- The last day to redeem raffle prizes is March 31, 2018
- Monetary Collection Permit RA/2016/823 (Rahankeräyksen toimeenpanon lupanumero)
- The permit is valid from January 1, 2017, through December 31, 2018, in all of Finland except the Åland Islands.